NASHUA, NH (October 9, 2012) – Pinpoint Global Communications (Pinpoint) and Prudential Annuities recently received an APEX Award for Publication Excellence in the category of “new websites” for their sales portal. The Prudential Annuities’ sales portal is an Internet-based system that drives sales force productivity by delivering and tracking training, compliance, marketing communications and best practices to Prudential’s wholesaler organization 24/7.

The Prudential Annuities sales portal reflects the breadth of technology and industry knowledge Pinpoint provides its many financial services clients. “We are very proud to have received the APEX Award with Prudential Annuities,” said Bob Sullivan, Chief Executive Officer of Pinpoint. “It’s very rewarding that the portal helps deliver time-sensitive information and best practices to Prudential’s sales force.”

“Our partnership pairs Pinpoint’s best-in-class technology with Prudential Annuities’ innovation and thought leadership. This combination has enabled us to provide Prudential Annuities’ sales force with a comprehensive and relevant sales portal,” said Barbara Brooks, Vice President of Prudential Annuities’ Center for Sales Excellence.

The Prudential Annuities sales portal is a comprehensive online system that delivers personalized training, marketing, sales ideas, sales production and competitive information to the Prudential wholesaler organization. The system supports the sales organization’s complete hierarchy providing sales management, home office and field personnel access to real-time individual user and group training course completions and sales production information.

About Prudential:

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit: http://www.news.prudential.com/

About Pinpoint:

Pinpoint is the leading provider of scalable systems for sales productivity to the insurance and financial services
industries. Pinpoint’s client list includes industry leaders like Prudential, MetLife, AXA Equitable, New York Life, John
Hancock, Manulife Financial, Alliance Life, Lincoln Financial, Guardian and many others. Pinpoint’s solutions enable
clients to communicate online faster and more effectively with sales people, agents, wholesalers and employees in ways
that keep their attention, improve their understanding and increase their ability to track success.